Robert Berger, MSJ
Program Director, CA4Health
Public Health Institute
Robert Berger serves as Program Director of CA4Health, PHI’s Community Transformation Grant focusing on policy, systems and environmental change to improve community health in rural and small California counties.
Robert previously served as Project Director of the LA County Department of Public Health’s successful Communities Putting Prevention to Work tobacco prevention grant. Prior to joining the county, Robert was president of Healthier Solutions, an L.A.-based public policy and social marketing organization, where he helped lead the movement to protect nonsmokers from tobacco smoke and litter in outdoor areas as a Proposition 99-funded county and state contractor and served as director for 12 years of “Every Woman Counts,” the award-winning multilingual statewide marketing campaign promoting California’s free breast and cervical cancer screening program.
Robert’s early policy work was on environmental issues and he is a former board member of the California League of Conservation Voters. He has served as a media consultant to the American Lung Association in California, the University of Southern California’s Tobacco Education and Materials project, and the Network for a Healthy California – Los Angeles Region. Robert earned his masters degree in journalism from Northwestern and worked as both a journalist and advertising executive before moving into public health in 1993.