The Prevention Fund continues to get targeted for cuts: learn the latest developments from DC, and new ways to illustrate the importance of prevention in all our lives. From survey results to field polls, focus groups to messaging, we’ll be discussing how to leverage the groundswell of popular opinion and support for prevention efforts, and how you can achieve maximum impact in your policy and communications efforts. Join us.
 
During the Web Forum, presenters will:

  • Discuss new prevention messaging including focus groups and survey research conducted for the Trust for America’s Health and the Robert Wood Johnson Foundation;
  • Provide an update regarding the Prevention and Public Health Fund; and
  • Share findings from California’s field poll, and discuss how data and poll findings can be incorporated into legislative outreach and education efforts.

Presenters

Laura Segal, MA

Director of Public Affairs

Trust for America's Health

Washington, DC

Laura Segal oversees public affairs, communications, and policy research for Trust for America's Health. She brings more than 15 years of strategic communications experience to TFAH. Prior to joining TFAH, Ms. Segal directed corporate communications for health and technology companies and worked for the Clinton/Gore Campaigns, White House and Administration…

Learn more about this Presenter

Richard Hamburg, MPA

Interim President and CEO

Trust for America’s Health

Washington, DC

Richard Hamburg is Executive Vice President and COO at Trust for America’s Health (TFAH). Previously Interim President and CEO and Deputy Director, Mr. Hamburg oversees public policy initiatives, advocacy campaigns, and internal operations and has more than 30 years of experience as a leading health policy advocate. He has helped lead TFAH's efforts…

Learn more about this Presenter

Ann Whidden, MPH

Director, Communications

Public Health Institute

Oakland, CA

Ann Whidden is Director of Communications at the Public Health Institute, where she leads communications strategy, messaging and framing development and media outreach efforts. She has twenty years’ experience as a health and communications professional, working with progressive corporate and non-profit clients to create compelling strategies that amplify best practices,…

Learn more about this Presenter

Rob Waters

Chief Communications Officer

Prevention Institute

Oakland, CA

Rob Waters is Prevention Institute’s chief communications officer. He has worked in journalism for more than 30 years with a focus on health, science, mental health, health policy and child and family issues. He covered health, science and biotechnology for Bloomberg News, was a staff writer at Health magazine, a…

Learn more about this Presenter

Moderator

Matthew Marsom

Vice President, Public Policy and Programs

Public Health Institute

Oakland, CA

As Vice President for Public Policy and Programs for the Public Health Institute (PHI), Matthew works to advance and support the public policy goals of the organization’s domestic and global health programs. He is responsible for designing and implementing strategy for monitoring and influencing public policy, legislation and regulations affecting…

Learn more about this Moderator

Presentation Slides