We can’t achieve health equity without moving mindsets past health individualism – and that requires us to conscientiously frame health equity topics. Recent empirical research by the FrameWorks Institute offers evidence-based guidance on how to talk about health equity in ways that resonate broadly. Strategies will be illustrated with findings and examples from a range of health equity topics, including tobacco control, maternal and infant health, oral health, childhood adversity, and more. Participants will walk away with practical strategies to define issues more effectively, make innovative solutions come to life, and leverage the power of a good explanation.


Julie Sweetland, PhD

Senior Advisor

FrameWorks Institute

Dr. Julie Sweetland is a sociolinguist and a senior advisor at the FrameWorks Institute, a think tank that equips mission-driven communicators to lead productive public conversations. FrameWorks’unique approach to applied communications research shapes public discourse across the nation and around the world. Their impact was recognized in 2015 with the…

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Carmen Rita Nevarez, MD, MPH

Sr. Vice President Emeritus, External Relations and Preventive Medicine

Public Health Institute

Oakland, CA

  • Director, Center for Health Leadership and Practice, Public Health Institute, Oakland, CA

Carmen Nevarez, MD, MPH, is PHI's Senior Vice President for External Relations and Preventive Medicine Advisor and the Director of the Center for Health Leadership and Practice. A long-standing voice for the public's health, Nevarez is responsible for developing relationships with health and public health organizations and interests, advocating for…

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