Despite over thirty-years of research, 75% of  American women are unaware that consuming alcohol, even at low levels, increases their risk of breast cancer. To address this gap, we developed and implemented a social media campaign—#drinklessforyourbreasts—to let young California women know that drinking can lead to breast cancer.

Attendees will learn about alcohol use and breast cancer risk among young women, how to collect and use quantitative and qualitative data to inform health messaging, and strategies to disseminate messages via social media platforms, including Instagram, Facebook and Twitter. Attendees will gain access to campaign materials (free) to use within their own networks and educational outreach efforts to promote the health and well-being of young women. We will also share what worked, what didn’t work, and how to quickly pivot and adapt your project to changing circumstances.


Sharima Rasanayagam, PhD

Director of Science

Breast Cancer Prevention Partners

As BCPP’s director of science, Dr. Sharima Rasanayagam works to ensure that the organization continues to be a national leader in science-based environmental health advocacy. She oversees all of the organization’s science-related activities, including monitoring and interpreting emerging scientific research, representing the organization in key scientific bodies, developing and managing…

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William C. Kerr, PhD

Senior Scientist, Center Director

Alcohol Research Group

Bill is a senior scientist and director of the National Alcohol Research Center at the Alcohol Research Group/Public Health Institute. He is a Co-Investigator of the Drink Less for Your Breasts Project. His work focuses on alcohol measurement methods, drinking patterns and trends, and mortality studies. He has also researched…

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Priscilla Martinez, MPhil, PhD

Scientist, Principal Investigator

Alcohol Research Group

Priscilla is a scientist at the Alcohol Research Group/Public Health Institute, and the Principal Investigator of the Drink Less for Your Breasts Project. Her research explores relationships between immune function, health, and alcohol use to address alcohol-related racial/ethnic health disparities in the US. Her work also examines ways to improve…

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Diane Schmidt, MSc

Senior Communications Specialist

Alcohol Research Group

Diane is a Senior Communications Specialist at the Alcohol Research Group/Public Health Institute. She spearheaded the social media campaign for the Drink Less for Your Breasts Project. Diane helps guide ARG’s dissemination efforts to ensure everyone has access to ARG’s research findings. Diane’s experience ranges from the operation of international…

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Peggy Reynolds, PhD, MPH

Epidemiologist, Adjunct Professor

UCSF Helen Diller Family Comprehensive Cancer Center, Dept. of Epidemiology and Biostatistics, UCSF

Dr. Reynolds received her Ph.D. from the University of California at Berkeley and is an epidemiologist with research interests in environmental risk factors for cancer.  Her work has focused on personal and environmental influences on the development of breast cancer and other diseases in women.

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