Increasingly, communities throughout the United States are adopting a Health in All Policies framework as they pursue intersectoral, collaborative approaches to improving health by incorporating health considerations into decision-making across all policy areas. This work requires frequent communication with health and non-health partners, funders, and political leaders, many of whom are new to this approach.

In this Web Forum, Berkeley Media Studies Group will talk about how organizations can develop and refine their messages to support Health in All Policies and make the case for why Health in All Policies is essential to help protect physical and fiscal health, advance community engagement, and build relationships across government sectors.

Berkeley Media Studies Group has expertise in working with community groups, journalists and public health professionals to use the power of the media to advance healthy public policy.

On this Web Forum, the Berkeley Media Studies Group will discuss how to:

  • Identify the key components osf developing an effective message;
  • Shift your communications lens from individuals to the social determinants of health; and
  • Develop answers to difficult questions about Health in All Policies.


Lori Dorfman, DrPH

Director, Berkeley Media Studies Group

Public Health Institute

Berkeley, CA

Lori Dorfman, DrPH, directs Berkeley Media Studies Group (BMSG), a project of the Public Health Institute. BMSG works with community groups and public health professionals so they can be strong voices for establishing healthier communities. Dr. Dorfman oversees BMSG’s research, media advocacy training and strategic consultation for advocates, and education…

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Ingrid Daffner Krasnow, MPH

Strategic Communications Specialist, Berkeley Media Studies Group

Public Health Institute

Berkeley, CA

Ingrid Daffner Krasnow provides media advocacy training and technical assistance to public health advocates nationwide. Since joining BMSG in 2008, she has helped develop strategic media advocacy plans for BMSG clients working on issues ranging from nutrition and physical activity to intimate partner violence to language access in the health…

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Julia Caplan, MPP, MPH

Program Director, Health in All Policies Task Force

Public Health Institute

Sacramento, CA

Julia Caplan is the program director for the Health in All Policies Task Force, a collaboration between the Public Health Institute, the California Department of Public Health, and the California Strategic Growth Council.

Ms. Caplan has twenty years’ experience in community building, social change, management, and public policy…

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Linda Rudolph, MD, MPH

Co-Director, Center for Climate Change and Health

Public Health Institute

Oakland, CA

Dr. Linda Rudolph works at the Public Health Institute on Health in All Policies, Climate Change and Health, and Healthy Communities. She previously served as Deputy Director, California Department of Public Health, Center for Chronic Disease Prevention and Health Promotion; in that role, she served as the founding chair of…

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