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To eliminate health disparities, we need to make progress in states and regions where conservative opinions are the norm. Some ways of talking about health equity topics can backfire in conservative contexts – while others can unlock the door to support for good policy. In this session, the FrameWorks Institute will share pragmatic strategies for navigating toward justice in red-state terrain. Each recommendation is grounded in evidence from empirical research showing that reframing can help to build common ground on even the most divisive public health topics.

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