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We can’t achieve health equity without moving mindsets past health individualism – and that requires us to conscientiously frame health equity topics. Recent empirical research by the FrameWorks Institute offers evidence-based guidance on how to talk about health equity in ways that resonate broadly. Strategies will be illustrated with findings and examples from a range of health equity topics, including tobacco control, maternal and infant health, oral health, childhood adversity, and more. Participants will walk away with practical strategies to define issues more effectively, make innovative solutions come to life, and leverage the power of a good explanation.

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